Category Archives: Business

mobile desktop image

18
Aug 2014

Why your website needs to be Desktop, Tablet and Mobile friendly – Go Responsive

In the last 3 years you will have noticed an increasing amount of individuals with their iPhone, smartphone or even tablet seemingly attached to their hip! There has been a dramatic increase in web users that access the internet via mobile devices such as iPads, Tablets and Mobile Phones and Smartphones. No longer is it confined to the humble PC user. As a result, if you have a website that is not responsive for iPad, Tablet and Mobile, you are increasing the chances of your visitors leaving quickly and navigating their way to your competitor’s, which may well be fully responsive and therefore easier for them to use. The future is mobile friendly websites.

Did you know…..?

  • 54% of consumer’s most frequently associate “mobile” with iPhones, smartphones etc. *
  • 85% said mobile devices are a central part of everyday life and 90% of those aged 18-24 agreed. **
  • On average, respondents report spending 3.3 hours a day on their smartphones. ***
  • 81% Consumers aged 35-44 own tablets or iPad. ****

Smartphones are currently used to connect with everything and everyone, and consumers who own both smartphone and tablets certainly don’t seem to spend less time using their smartphones. This indicates that tablets complement smartphones, and it would seem in fact, that owning both devices seems to increase the time the user spends online, not reduce it.

Email and searching for information online are the most popular activities to perform on tablets at least once a day. While the tablet may not be fully mobile, it’s trending toward becoming the tablet owners’ preferred method of accessing information online.

2014 Mobile Behaviour Report img 1

 

Website Mobile Friendly - 2014 Mobile Behaviour Report img 2

 

Blogging and social activities bring mobile visitors.

A study cites that 55% of social media consumption happens on a mobile device. *****

If you are sharing information links on your social media account and your website is not a fully responsive website, not only you will notice high bounce rates and low conversion rates, but you are also frustrating your site visitors.

Website Mobile Friendly - 2014 Mobile Behaviour Report

Website Mobile Friendly - 2014 Mobile Behaviour Report

 

Responsive design is preferred for SEO

Google have stated that they preferred one URL, one content body, and one website for all devices. This is because it is more efficient for Google when it is crawling your website to crawl one as opposed to multiple pages.

If you are looking for a responsive website, fully compatible with iPad, Tablets and Mobile, you should consider Webshop. Contact us now to upgrade your existing website or build your new website.

*­­-***** Exact Target provide the survey “2014 Mobile Behaviour Report” http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf

blog

25
Jun 2014

The 5 Key Benefits Of Webshop Responsive Design Sites

One for All: Or 1 website fits all devices.
In terms of updating and administrating websites, we have only one site, so the costs of labour, the layout of web content, the design reworks etc follow the most efficient website management possible.

Marketing Prioritisation:
So when you have less space to play with, you tend to get more focused on the key messages that you want to get across, which means your target visitor will be happier about getting to the core of your content quicker. There is less room for waffle and ‘lazy’ marketing.

SEO:
Google’s principle of better user experience driving your site rank is borne out in responsive design, we have 1 site, capturing all inbound links, changing based on the device to improve the user experience….watch your rank improve.

Value for money:
Webshop responsive design is specifically built to allow regular companies create great value responsive design sites for more or less the same cost as a decent ‘PC’ only brochure site. Our techies continually study the advances in this area to allow our customers steal a competitive edge that won’t cost the earth.

Leadership Online:
The market for responsive design sites has just begun, it’s your chance to lead in your market online, and let’s face it , responsive design is great for your marketing kudos!