According to recent advice from Google, there are generally three different configurations for optimizing websites for smartphones.
- Responsive Web Design: Google’s preferred option. These are websites that can serve all devices with the same URLs, with each URL serving the same HTML to all devices. Stylesheet is used to change how the page is rendered on each of the various devices, so that all website content ‘fits’ to each screen at it’s optimum size for easy viewing and navigation, ensuring a better user experience. For example, www.WebShop.ie is a responsively designed website, so when when the site is viewed on smartphone or tablet, the URL and content remains the same but the design is optimized for smartphone and tablets. This is Google’s recommended configuration.
- A second option are Websites that can dynamically serve all devices on the same set of URLs, however, each URL serves up a different design and HTML depending on whether the user is visiting from a desktop or a mobile device. For example, a website designed using Flash will only work on PCs, so if a user is accessing the website from a smartphone, a HTML version of the site will be served up to the user, although the URL remains the same for all devices.
- The last option is to create two entirely separate versions of the website, with two different URLs. One version will be for use when viewed from a desktop or PC, and the other when viewed from a smartphone or tablet. For example mywebsite.ie and m.mywebsite.ie.
What does this mean for your website? Well, Google highly recommends that all websites be optimized for smartphones. Why? In order to ensure that your site visitors can navigate easily, minimising the risk of losing them to your competitors website which may be more user friendly. Google also recommend that your website is smartphone search engine friendly in order to be indexed and visible in Google mobile search results.
We recommend using responsive web design especially for businesses that would like to update content and blogs regulary so the same content can be used across all devices. Speak to one of our team for more information on 01 6755055 or email us at firstname.lastname@example.org.
To find out more on Google support click here