We have researched a lot of responsive design stuff, we have tested a lot of the theory too.
Why Responsive Design matters for your business:
The Consumer-Customer base you target have gone mobile– with each phone upgrade its out with the old phone and in with the smart phone. Ipads and Kindles are now almost essential household and personal equipment.
Your current Website may need a rework:
The chances are your current website was designed with the old market involved using what was then the industry standard website designs. Since 2007 and the launch of the iPhone, things changed-just not to your website.
The technology for building sites improved because the user experience while accessing the web was deemed to be poor- so the techies had to come up with ever improving solutions. First came Apps, which in some cases were and still are great, but users still want to browse the internet.
So it was for the ‘browsers’ that mobile access has changed.
In 2010 a innovative designer called Ethan Marcotte put forward the case for Responsive Design , and from there we are here. It involves changing the way we build to suit the consumer and their web devices.
Responsive Design means more satisfied visitors
The net benefit is that Responsive design built websites lead to more satisfied visitors than traditionally built websites.
That simply put if you have a responsive design built site, using it whether on PC, Smartphone or Tablet, Android or IOS, your customers are more likely to interact with your business, and with a higher level of engagement, the chances are you will have a higher level of returns.
Final point that you should consider in terms of web marketing;
Seldom does an opportunity come along for us to be at the forefront of marketing change- this is one such moment, go responsive today-its much cooler!
Learn More: Ethan Marcotte : www.alistapart.com
The numbers are borne out in terms of sales, mobile devices smart phone and tablet sales, are already out-stripping PC sales worldwide, a trend that is only set to increase as each family will have 1 -2PC devices per family, but each member will have at least one personal internet device-usually a smart phone. So the ‘average’ family of 4 is likely to have 1 PC and 4 personal mobile internet devices.