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18
Aug 2014

Why your website needs to be Desktop, Tablet and Mobile friendly – Go Responsive

In the last 3 years you will have noticed an increasing amount of individuals with their iPhone, smartphone or even tablet seemingly attached to their hip! There has been a dramatic increase in web users that access the internet via mobile devices such as iPads, Tablets and Mobile Phones and Smartphones. No longer is it confined to the humble PC user. As a result, if you have a website that is not responsive for iPad, Tablet and Mobile, you are increasing the chances of your visitors leaving quickly and navigating their way to your competitor’s, which may well be fully responsive and therefore easier for them to use. The future is mobile friendly websites.

Did you know…..?

  • 54% of consumer’s most frequently associate “mobile” with iPhones, smartphones etc. *
  • 85% said mobile devices are a central part of everyday life and 90% of those aged 18-24 agreed. **
  • On average, respondents report spending 3.3 hours a day on their smartphones. ***
  • 81% Consumers aged 35-44 own tablets or iPad. ****

Smartphones are currently used to connect with everything and everyone, and consumers who own both smartphone and tablets certainly don’t seem to spend less time using their smartphones. This indicates that tablets complement smartphones, and it would seem in fact, that owning both devices seems to increase the time the user spends online, not reduce it.

Email and searching for information online are the most popular activities to perform on tablets at least once a day. While the tablet may not be fully mobile, it’s trending toward becoming the tablet owners’ preferred method of accessing information online.

2014 Mobile Behaviour Report img 1

 

Website Mobile Friendly - 2014 Mobile Behaviour Report img 2

 

Blogging and social activities bring mobile visitors.

A study cites that 55% of social media consumption happens on a mobile device. *****

If you are sharing information links on your social media account and your website is not a fully responsive website, not only you will notice high bounce rates and low conversion rates, but you are also frustrating your site visitors.

Website Mobile Friendly - 2014 Mobile Behaviour Report

Website Mobile Friendly - 2014 Mobile Behaviour Report

 

Responsive design is preferred for SEO

Google have stated that they preferred one URL, one content body, and one website for all devices. This is because it is more efficient for Google when it is crawling your website to crawl one as opposed to multiple pages.

If you are looking for a responsive website, fully compatible with iPad, Tablets and Mobile, you should consider Webshop. Contact us now to upgrade your existing website or build your new website.

*­­-***** Exact Target provide the survey “2014 Mobile Behaviour Report” http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf